Search optimization is often an uphill challenge. Everyone wants high page rank and high online visibility, but this is not often the case. Competing for the internet user’s limited attention span requires a certain tech-savvy. You not only want the website to be bright and appealing in the eyes of the user, but you should also make the site very searchable so that it appears on the first page of Google.
But let’s face it, search engine results on your brand might not always churn out the most favorable results. In fact, there are even instance that search engines spit out websites that badmouth your brand. What’s worst is that most customers now do a search on Google or any other search engine before deciding to buy. Google results that give negative reviews in some or most of your top 10 results can definitely waste all your offline marketing efforts.
SEO experts have been known to use everything in their arsenal to beef up reputations of people online. Type the name “Simon Cowell” in Google and you get the sites with flattering or neutral content. Unsavory material is pushed down to the bottom of Google. In fact, ex-American Idol judge Simon Cowell has been known to retain a London-based SEO firm for reputation management. Political candidates are known to do the same.
It’s hard enough to try to get to the top of Google. But is someone trying to throw you a curveball when it comes to your online marketing efforts? If you happen to suffer from unfair attacks online, take a serious look at your online reputation management options.
One, do nothing and pray that the market knows better than to take them seriously, and that the ruckus will fade way sooner than later. Two, contact the site administrator or owner and politely demand that the offending content be taken off the site. Three, send a legal letter against the site owner for defamation of character with a court injunction to remove the offending content. Four, get professional help by means of a competent search engine reputation management company to reverse the situation and bring down the offending site several pages down the search engine where they can do no damage.
Clearly, the first option won’t get your anywhere and the second is a long shot. But it’s worth a try as it will cost you nothing to request the site owner to be more scrupulous and discerning in publishing defamation slander. You can always threaten costly litigation against them as part of your polite demand.
Your next option would be to go to court. You can try to exact damages for defamation of character and cause the site to be taken offline permanently with a court order. But like any court proceeding, this is an expensive and time-consuming solution and you may not always see a resolution in your favor.
The best solution is to take positive aggressive action with regards to reputation management so you can overcome all the negative comments by your online detractors. In this day and age, it is not enough for brand owners to just promote their products or services. They must be prepared to ensure brand protection as well. This applies to both online and brick-and-mortar businesses. Make sure to get professional help and manage online reputation immediately.
Fetch a Wag the Dog Marketing Los Angeles, CA accusation cleanup diagnosis right away at (800) 825-9500.
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